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How we work

A working model you can hold us to

Six stages, clear outputs at each one, and a baseline set before anything changes so the results we report are the results we caused.
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  1. 01

    Discovery

    Week 1

    We start with the commercial picture: margin by product or service, sales cycle, what a good lead looks like, and what has already been tried. Without that, prioritisation is guesswork dressed up as strategy.

    What you get

    • Commercial context document
    • Agreed success measures
    • Access and tooling checklist
  2. 02

    Audit and diagnosis

    Weeks 1–3

    A full technical crawl, content value analysis, competitor gap review and a read of historical performance. We separate what is broken from what is merely suboptimal.

    What you get

    • Technical findings with severity and evidence
    • Content inventory and value scores
    • Baseline performance report
  3. 03

    Prioritisation

    Week 3

    Every recommendation is scored on expected impact, confidence, effort and owner. You see the reasoning, and you can challenge the sequence.

    What you get

    • Prioritised roadmap
    • Effort estimates and owners
    • Anything we recommend not doing
  4. 04

    Delivery

    Ongoing

    We execute alongside your team. Anything your developers own comes with a written specification and acceptance criteria, not a vague ticket.

    What you get

    • Implemented changes
    • Developer specifications
    • Content published and reviewed
  5. 05

    Measurement

    Monthly

    Reporting against the baseline set in discovery, tied to commercial outcomes. Where data is missing or unreliable, the report says so.

    What you get

    • Monthly performance report
    • Change log against the roadmap
    • Open questions and risks
  6. 06

    Review and iteration

    Quarterly

    An honest look at whether the plan is working. Sometimes the answer is to change the plan, and occasionally it is to stop.

    What you get

    • Quarterly strategy review
    • Revised roadmap
    • Budget and scope recommendation
How we work

The short version

See the full working model

  1. Discover

    We get under the skin of your business, market and customers to find the opportunities worth chasing.

  2. Diagnose

    We audit performance, competitors and content to identify the barriers holding growth back.

  3. Deliver

    We execute the prioritised work that compounds visibility, traffic and conversions.

  4. Improve

    We measure, report and iterate continuously so the programme keeps paying for itself.

Governance

How the work stays accountable

  • Named owners

    Every workstream has a named person on both sides.

  • Change log

    What was deployed, when, and what we expected it to do.

  • Editorial approval

    No content publishes without a human review, including AI-assisted drafts.

  • Data handling

    We tell you when client data goes to an AI or third-party provider, and why.

Ready to start with discovery?

The first conversation costs nothing and usually produces at least one thing you can act on.

Book a growth call