Skip to main content

Professional services

Search that reflects how firms are really chosen

Clients rarely choose a firm from a search result alone. They shortlist from search, then verify through people, cases and reputation. The job is to be findable at the shortlist stage and convincing at the verification stage.
Talk to a specialist
A team reviewing performance data together in a modern office

What makes this sector hard

  • Regulated language limits what can be claimed, and reviews are often restricted
  • Individual partners carry the reputation, not the firm brand
  • Service pages across firms read almost identically
  • Local and sector intent overlap in ways a single page cannot serve well
  • Paid search competition from lead-generation aggregators inflates cost per click

How we approach it

  • Build partner-level authority: profiles, authored insight and speaking, indexed properly
  • Write service pages around the client situation rather than the practice-area name
  • Separate sector and service intent into pages that each earn their place
  • Use structured data for people and services so the firm is understood as an entity
  • Run tightly-matched paid search on high-intent terms only, with a strict negative strategy against aggregator traffic
  • Publish genuine case narratives within confidentiality limits
How we work

How we work with professional services clients

See the full working model

  1. Discover

    We get under the skin of your business, market and customers to find the opportunities worth chasing.

  2. Diagnose

    We audit performance, competitors and content to identify the barriers holding growth back.

  3. Deliver

    We execute the prioritised work that compounds visibility, traffic and conversions.

  4. Improve

    We measure, report and iterate continuously so the programme keeps paying for itself.

Growing a professional services business?

A thirty-minute call with someone who already understands your market.

Book a growth call