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Our team

Senior specialists, not account handlers

The people who scope your engagement are the people who deliver it. Every profile links to what they have written, so you can judge the thinking before you meet them.
Canary Wharf towers seen across the water in London
AI Search
1 specialist
Technical SEO
2 specialists
Content
1 specialist
Digital PR
1 specialist
Paid Media
1 specialist
Analytics
1 specialist
Leadership

Who you will be working with

Each of them runs a discipline and stays on the account after the pitch.

  • Portrait of a man in a light shirt against a plain background

    AI Search

    Tom Rankin

    Head of AI Search

    Tom leads AI Search at XCL SEO. He helps brands earn visibility in AI Overviews through content, digital PR and technical excellence.

    • AI Search (GEO)
    • Content Strategy
  • Portrait of a man against a plain studio background

    Technical SEO

    Misbah KK

    Technical SEO Director

    Misbah leads technical delivery, specialising in large-scale migrations, crawl efficiency and Core Web Vitals.

    • Technical SEO
    • Site Migrations
  • Portrait of a woman in business dress in an office

    Technical SEO

    Priya Raman

    Technical SEO Director

    Priya leads technical delivery, specialising in large-scale migrations, crawl efficiency and Core Web Vitals.

    • Technical SEO
    • Site Migrations
  • Portrait of a man in a suit against a neutral background

    Content

    Daniel Okoye

    Head of Content

    Daniel builds content programmes that earn their audience — briefs, expert review and measurement included.

    • Content Strategy
    • Editorial
Specialists

The wider team

Want to work with these people?