Generative engine optimisation
AI Search (GEO)
Be cited, referenced and recommended by AI systems.
Brands that were comfortable at position three are discovering that the summary above them satisfies most of the demand. Ranking made you findable; being quotable is what gets you into the answer. That means saying something specific enough, clearly enough, that a model can lift it without distorting your meaning.
We would rather tell you now than three months into an engagement.
A good fit if
Probably not right if
Commercial outcomes, stated without a ranking guarantee — because nobody can honestly offer one.
Citation share in AI answers
Measured against the queries that matter to your pipeline, not a vanity list.
Stronger entity understanding
Consistent, machine-readable facts about who you are and what you sell.
Content that answers first
Concise, extractable passages placed where the question is asked.
Technical readiness
Crawl access, structured data and performance that let a model reach and parse you.
Entity and knowledge audit
How consistently you are described across your site and the wider web.
Answer-asset development
Concise, evidenced passages built to be quoted accurately.
Structured data alignment
Markup that matches visible content, validated in CI.
Citation tracking
Monitoring which queries cite you, and which cite a competitor instead.
Digital PR alignment
Corroboration from sources a model already trusts.
Map intent and entities
The questions asked, and the entities a model must connect you to.
Create answer assets
Expert-led answers placed close to the question.
Prove trust
Author credentials, source data and third-party validation.
Optimise the technicals
Crawl access, speed and structured data that matches the page.
Earn corroboration
Mentions off your own domain that support the same facts.
No. Selection is model-driven and changes frequently. What we can do is remove the technical barriers, publish the kind of evidence-led content that tends to be cited, keep your entity data consistent, and measure citation share honestly over time.
It shares foundations — crawl access, structure, authority — but the optimisation target is different. Answer engines reward concise extractable passages, first-hand evidence and factual consistency more heavily than a classic ranking algorithm does.
For most commercial sites, no. Blocking removes you from the answer without removing the answer. There are cases — paywalled or licensed content — where it is the right call, and we will say so.
Establishing category authority before the category had a settled name, using comparison and evaluation content.
A practical guide to understanding AI Overviews, what gets included, and how to optimise for it.
The structural and editorial choices that make a page quotable.
Why earned mentions matter more when a model is deciding which sources to trust.
A thirty-minute call with the people who would do the work. No pitch deck.
