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How to build content that AI Overviews cite

The structural and editorial choices that make a page quotable, with examples of what to change.

Daniel OkoyeHead of Content
11 min read
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Write the answer before the context

The habit most content teams need to break is warming up. If the question is "how long does a site migration take", the first sentence under that heading should answer it. The nuance goes after.

Daniel Okoye

Head of Content

Daniel builds content programmes that earn their audience — briefs, expert review and measurement included.

Expertise

  • Content Strategy
  • Editorial
  • E-E-A-T
  • Information Architecture

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