Content optimisation
How Content Value is scored
The eight dimensions behind the score, and the evidence shown for each.
Published Updated
Scoring dimensions
| Dimension | Weight | What it looks at |
|---|---|---|
| Search intent and task satisfaction | 20% | Whether the page completes the job the query implies |
| Topical completeness | 20% | Coverage of the sub-questions and entities around the topic |
| Originality and evidence | 15% | First-hand data, examples and analysis |
| Experience, expertise, authority, trust | 15% | Authorship, credentials, citations and corroboration |
| Architecture and internal links | 10% | How well the page is connected to related content |
| Readability and accessibility | 10% | Structure, clarity and assistive-technology support |
| Freshness | 5% | Only where the topic genuinely decays |
| Conversion usefulness | 5% | Whether the next step is obvious and appropriate |
Was this article helpful?
Want the work done for you?
Our team can implement anything the platform recommends.