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Fintech

Compliant content that still converts

Financial promotion rules shape everything from ad copy to a blog headline. Working well here means building compliance into the production process rather than discovering it at sign-off.
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A team reviewing performance data together in a modern office

What makes this sector hard

  • Financial promotion rules constrain claims, comparisons and calls to action
  • Approval cycles slow publication and make reactive content difficult
  • Comparison sites and aggregators dominate high-intent terms
  • Trust is the deciding factor and is slow to build
  • Paid platforms apply extra verification and restrict some targeting outright

How we approach it

  • Build a compliance-aware content workflow with pre-approved language patterns
  • Complete platform financial-services verification early, before it blocks a launch
  • Target the explanatory and problem-aware queries that aggregators serve badly
  • Publish transparent pricing and terms — it converts better than persuasion in this sector
  • Use digital PR and original data to build the authority that comparison sites already have
  • Ensure risk warnings and disclosures are present without wrecking the page experience
How we work

How we work with fintech clients

See the full working model

  1. Discover

    We get under the skin of your business, market and customers to find the opportunities worth chasing.

  2. Diagnose

    We audit performance, competitors and content to identify the barriers holding growth back.

  3. Deliver

    We execute the prioritised work that compounds visibility, traffic and conversions.

  4. Improve

    We measure, report and iterate continuously so the programme keeps paying for itself.

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