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Software we built because we needed it

Every tool here started as an internal answer to a problem our own team kept hitting. They are honest about what they measure and clear about what they cannot see.
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A team reviewing performance data together in a modern office

Flagship platform

XCL Search Intelligence

Analyse. Prioritise. Improve.

Actionable insights across SEO, AI visibility, content, competitors and technical health. One platform, every signal that matters, with the reasoning behind every score visible.

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Overview

Demo data

  • SEO Health Score

    82

    out of 100 — good

    +12

  • Content Value

    £214K

    estimated traffic value

    +9%

  • Keyword Opportunities

    2,438

    high-potential keywords

    +21%

  • AI Visibility

    68%

    mentions in AI Overviews

    +15%

  • Technical Issues

    24

    critical issues open

    −18%

  • Competitor Gap

    1,142

    gaps you could win

    +27%

Illustrative interface. Figures are sample data, not a client account.

The rest of the toolkit

Built by practitioners

  • Beta

    Futuristic Content Generator

    AI-assisted briefs, articles, internal links and publishing workflows.

    • Briefs and outlines from intent research
    • Brand voice and forbidden-phrase rules
    • Internal linking suggestions
    • Human approval before anything publishes
  • In build

    Outreach AutoPilot

    Prospect discovery, personalised sequences and compliance controls.

    • Prospect and contact management
    • Sequence builder with approval gates
    • Suppression and unsubscribe enforcement
    • SPF, DKIM and DMARC readiness checks
  • In build

    SEO Audit Studio

    Deep technical audits with clear, prioritised fixes.

    • Full site crawl with configurable limits
    • Issue severity, effort and confidence
    • Owner assignment and status tracking
    • Exportable, prioritised reports
Free checks

Quick tools, no account needed

Useful in a minute, honest about their limits, and they do not store your data beyond what you asked for.

Start your free analysis

See the opportunities your competitors miss

Includes a mobile PageSpeed, SEO and accessibility snapshot.

  • No credit card required
  • Results in under 24 hours
  • Actionable, not generic

Would you rather we did the work?

The platform tells you what to fix. Our team can fix it.

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