Technology & SaaS
The product solved a real problem that buyers had no vocabulary for. Search volume for the eventual category term was negligible, and all early demand sat under adjacent, more competitive queries.
We built the content programme around the problem rather than the product, targeting the questions buyers asked before they knew the category existed, and prepared the entity groundwork so the brand was associated with the term as it emerged.
The brand became the default reference point for the category, with organic responsible for a majority of demo requests.
An integrated SEO and digital PR strategy transformed visibility, authority and pipeline for a B2B cybersecurity platform.
Diagnosing and reversing a 47% organic decline caused by redirect and canonical errors during a platform migration.
We will look at your site, your market and your numbers before we suggest anything.
