B2B cybersecurity
The platform had strong product-market fit and almost no organic presence. Category terms were dominated by review aggregators, the site rendered its main navigation client-side, and the content library was written for existing customers rather than the people still deciding whether they had a problem.
We rebuilt the information architecture around the buying committee rather than the product, moved navigation and key content into the server-rendered response, and published original research the security community was willing to cite. Digital PR focused on a small number of genuinely newsworthy data stories rather than volume outreach.
Organic became the largest single source of qualified pipeline within a year, and the brand began appearing consistently in AI Overviews for category-level questions.
Establishing category authority before the category had a settled name, using comparison and evaluation content.
Diagnosing and reversing a 47% organic decline caused by redirect and canonical errors during a platform migration.
We will look at your site, your market and your numbers before we suggest anything.
